Mosigra sells board games,
toys and gifts in Russia and internationally

Our stores offer a wide range of products for children and adults: family games, gifts, skill and logic games, and many other games, soft toys, construction sets, radio-controlled models and souvenirs.

Important features of our business model

  • – Omnichanneling: the usual customer path – from games store to site, from site to store or from store to site and then, for example, games store.
  • – Sales assistants = entertainers. We play in store and wherever we see human beings. Call center operators play between calls. A game a day, every day.
  • – Customer = friend. The sales assistant may advise against something, give useful advice or even send the customer to another store because the relationship and helping the customer are more valuable then a sale. But we admit that we are not altruists: this strategy is pretty profitable in the long run.
  • – Openness. We love sharing stories about our business and useful information in publications.

Stores

Store format

  • Bright, colorful design
  • Eye-catching displays
  • Friendly sales assistants
  • High level of customer service (unusual for Russia)
  • Product demonstrations on the spot
  • Play short games with the customer if they wish

Addresses of shopping center outlets:

  • SC MEGA Khimki Khimki, microrayon Ikea, building 2
  • SC Prince Plaza Moscow, Profsoyuznaya street, 29 A
  • SC Zolotoy Vavilon Moscow, prospect Mira, 211
  • SEC Bravo Borisovskiye Prudy street, vl.26, building 2
  • SEC Moskvorechie Kashirskoe highway, 26
  • SC Aviapark Moscow, Hodynskiy boulevard, 4
  • SC MEGA Belaya Dacha Kotelniki, 1st pokrovskiy tract, 5
  • SC Sennaya St. Petersburg, Efimova street, 3
  • SC Krasny Leopard Yekaterinburg, Metro 1905 goda, Prospect Lenina, 24/ Vainera street, 8.
  • SC Tsentralny Ufa, Tsurupy street, 97
  • SEC Dream Town Kiev, Prospect Obolonskiy, 1 B
  • TEC «Europe» Barnaul, Pavlovskiy tract, 251В
  • SC Moscovsko-Vensky Minsk, prospect Nezavisimosti, 58
  • SC Fantasia Novosibirsk, Marksa square, 2
  • SC Festival Omsk, 70 let Oktyabrya street, 19
  • TEC «Reutov Park» Reutov, Nosovihinskoe highway, 45
  • SEC Moskva Stavropol, Tukhachevskogo street, 14/2/li>
  • TC «EuroPark» Moscow, Rublevskoe, 62
  • TC «Korabl» Moscow, B. Tulskaya, 2
  • TC «Univer-City» Moscow, Ploshchad Javakharlal Nehru, 1

Seasonal stores:

  • SSC MEGA Tyoply Stan Moscow
  • SEC Afimall City Moscow
  • SEC Okeaniya Moscow
  • SC MEGA Parnas St. Petersburg
  • SC MEGA Dybenko St. Petersburg
  • SC Leto St. Petersburg
  • SC MEGA Yekaterinburg Yekaterinburg
  • SC MEGA Ufa Ufa
  • SC Ural Chelyabinsk
  • SC MEGA Kazan Kazan
  • SC Respublika Kazan
  • SC Metropolis Moscow

Impressions from stores

  • 10,7%
  • 3%
  • 86,7%
  • Excellent
  • Good
  • Unknown
  • Stunning products attract attention and improve people’s mood
  • Board games are a great gift, so sales are high throughout the year.
  • Shop assistants are trained entertainers, making each purchase a real treat. People want to return to Mosigra again and again.

  • ББалашиха
  • Барнаул
  • ВВладивосток
  • Владимир
  • Волгоград
  • Воронеж
  • ЕЕкатеринбург
  • ККалуга
  • Краснодар
  • Красноярск
  • ММосква 28
  • НН. Новгород
  • Новосибирск
  • ООмск
  • Оренбург
  • Орехово-Зуево
  • РРостов-на-Дону
  • ССанкт-Петербург
  • Ставрополь
  • Ступино
  • ТТольятти
  • Тюмень
  • УУфа
  • XХабаровск
  • ЧЧелябинск
  • Чехов
  • ЮЮжно-Сахалинск
  • ЯЯрославль
  • 2007
  • November 27, 2007 – D. Kibkalo starts working on the first game “The Jackal”.
  • 2008
  • April 15 —operations begin, the first edition of Jackal Deluxe is ordered, board games are a hobby. 2 people in the company.
  • November 10 – website is launched.
  • November 25 –first day of first advertising campaign, first order. 4 people in the company. The company’s official birthday.
  • 2009
  • February 1 — first store opens in Moscow at Belorusskaya metro station, 12 sq, meters (129 sq. feet).
  • April 23 —first store opens in Yekaterinburg.
  • May 30 — franchise opens in Kiev and makes first sale. 8 people in the company.
  • June 10 — Magellan production established.
  • September 16 — first store opens in St. Petersburg.
  • October 15 — stores open in Okhotny Ryad mall and on Taganka. 15 people in the company.
  • November 30 — franchise opens in Nizhny Novgorod and makes first sale.
  • 2010
  • June 1 – we become the national leading board game retailer.
  • November 15 — independent research records market growth of 4 times.
  • December 20 — 12 stores in 8 cities.
  • 2011
  • Expansion!
  • Participation in major events across the whole country.
  • 2012
  • Expansion!
  • 50 cities, more than 500 employees.
  • 2013
  • Optimization of the business model and expansion. Around 50 licenses in our portfolio.
  • 2014
  • The whole year: optimization of the business model and further expansion.
  • November 2014 — looking at the US dollar to Russian ruble exchange rate with interest and happy that we started optimizing our model in 2013.
  • 2015
  • A good year, turnover of more than 500 million rubles, the expansion of our own production.
  • 2016
  • February 2016 — we closed fiscal year 2015 with more than 600 million rubles turnover.
  • September 2016 — Successfully held the first Kickstarter campaign for the US market.
  • October 2016 — Demonstrate key products of the Russian market on SPIEL in Essen.
  • The book “Business as a Game” about Mosigra has become the best business book of the year in Russia (PWC, St. Petersburg Economic Forum)
  • 2017
  • The refactoring of the company was launched: a more precise delineation of certain areas of activity, a change in the management model.
  • 2018
  • The first major deliveries of games from our own production in Podolsk to Europe.
  • An investment proposal was formed.
  • Here we are!

Providers

The selection of products in stores includes products from the following companies:
Magellan, Hasbro, Gen 42 Games, Звезда, JollyRoger Games, ProPoker, Десятое королевство, Биплант, Tactic, Piatnik, Ravensburger, Ныртек, ИнтерХит, Drei Magier Spiele, Ambassador, Фанты, Простые Правила, Next media, Банда умников, Stupid Casual, MindWare, KODKOD, Mattel, Spin Master, GAGARU, StepPuzzle, Правильные игры, Trefl, Goliath, MINDTWISTER, Cosmodrome Games.

Team

Most of the central office team are Mathematical Sciences graduates. The team’s main competences are deep knowledge of IT, understanding of retail processes, event management, game design and production processes, love for their work, and professional pride. We are not supermen; we just wanted to become astronauts as kids.

Fast track

Board Games Events

Coverage

400 000 website visitors a month

25-35 age group is our core demographic

55% are women

52% of visitors return within a week

Games stores reach 640 000 people

32 500 an average audience of a post

Events

640,000 people a year play our games at various events. We spread the light of knowledge, and people are drawn to us.

Mosigra organizes free playing areas in the most popular city locations. For example, anyone can come and play board games for free in our tent in Moscow’s Gorky Park in warm seasons.

Seasons Festival

2013-2014
10,000 people

Drugie Veschi

4 years with 1 tent for 50 people. 20,000 visitors.

Picnic.Afishi

4 years with 1 tent for 50 people. 25,000 visitors.

Jazz Manor

4 years with 1 tent for 50 people. 30,000 visitors.

Nashestvie

5 years with 2 tents for 80 and 150 people in the festival’s fan and VIP areas. Between 190,000 and 340,000 visitors, depending on the year.