How to start your Mosigra:

  • – Investment: from 700,000 RUB to 2,000,000 RUB;
  • – Payback period: from 12 months

These conditions apply to all regions of Russia, excluding Moscow and St. Petersburg.

Brief info on Mosigra:

  • – Russia, Uzbekistan.
  • – 32 cities.
  • – 69 stores.

This is what you get:

  • The right to use the “Mosigra” trademark;
  • Development of a business model to suit your terms and region;
  • Leadership to successfully open and develop a business;
  • Remote evaluation of your premises and consulting at every key step;
  • Help opening up in difficult locations, in particular shopping centers;
  • Development of a planogram for your premises;
  • Advertising support (TV, radio, online);
  • Advertising templates;
  • A ready-made website;
  • Federal-level marketing support.;
  • Goods franchise (discounts on goods, consolidation of freight, and cross-border logistics, i.e. everything at once);
  • On-site access to a group of specialists (start group, recruitment, training for entertainers, etc.);
  • In terms of business development, you get access to the company’s information archives, which contain manuals on various aspects of business, as well as display plans and other documents;
  • You get access to general information resources where you can ask questions to other franchisees and get fast consulting support from the Mosigra head office.

Street retail

Shop with its own entrance on the ground floor.

  • – Preferably in the first row of buildings.
  • – The entrance looks onto a busy street or intersection.
  • – Combination of accessibility by transport + people naturally passing by.
  • – Floor space: 20-40 sq. meters (220-430 sq. feet)

Shopping center outlet

Space in a popular shopping center with a high frequency of visitors passing by.

  • – A cinema and food court are advantages.
  • – Floor space: 20-40 sq. meters (220-430 sq. feet)

Most interesting cities

  • St. Petersburg
  • Kazan
  • Nizhny Novgorod
  • Ufa
  • Perm
  • Saratov
  • Kemerovo
  • Novokuznetsk
  • Astrakhan
  • Naberezhnye Chelny
  • Lipetsk
  • Kirov
  • Cheboksary
  • Tula
  • Kursk
  • Sevastopol
  • Ulan-Ude
  • Tver
  • Ulyanovsk
  • Dzerzhinsk
  • Irkutsk
  • Khabarovsk
  • Makhachkala
  • Sochi
  • Ivanovo
  • Belgorod
  • Surgut
  • Nizhny Tagil
  • Arkhangelsk
  • Chita
  • Simferopol
  • Smolensk
  • Volzhsky
  • Saransk
  • Kurgan
  • Cherepovets
  • Orel
  • Yakutsk
  • Shahty
  • Tomsk
  • Ryazan
  • Penza
  • Bryansk
  • Aktau
  • Podolsk
  • Grozniy
  • Murmansk
  • Tambov
  • Sterlitamak
  • Petrozavodsk
  • Nizhnevartovsk
  • Novorossiysk
  • Yoshkar-Ola
  • Komsomolsk-na-Amure
  • Syktyvkar
  • Nalchik
  • Nizhnekamsk
  • Almaty
  • Izhevsk
  • Taganrog
  • Samara
  • Bratsk
  • Orsk
  • Engels
  • Angarsk
  • Blagoveshchensk
  • Stariy Oskol
  • Korolev
  • Velikiy Novgorod
  • Mytishchi
  • Pskov
  • Biysk
  • Dolgoprudny
  • Sergiev Posad
  • Magnitogorsk
  • Vladikavkaz

Games are a serious business

You will have a successful business model:

  • – A recognized brand, with a market presence since 2008;
  • – A wide selection of goods at very accessible prices;
  • – You will join the No. 1 board games retail chain (by sales volume) in the CIS;
  • – You will have everything you need to open and manage your enterprise, in the form of a franchisee guide and consultations;
  • – A document package (staff job descriptions, instructions, etc.);
  • – Advertising templates;
  • – A ready-made online store website for your city;
  • – Special prices on goods.

Wide selection:

  • – Board games and gifts for all age ranges;
  • – Dozens of exclusive board games, 14 of which are in the Top 20 bestsellers in Russia;
  • – Board games by leading Russian and worldwide manufacturers;
  • – Seasonal products;
  • – Quality certification on all products;
  • – Regular updates to the selection;
  • – A pack of documents and instructions on efficient management of a toy store;
  • – Help implementing the latest ways of working as part of the development of your store and the whole chain;
  • – Your own personal franchisee manager (single point of contact with head office);
  • – A professional team of specialists with many years’ experience working in the board games and retail industries;
  • – Regular special offers.

Mosigra franchisee community

  • – A closed space for discussion;
  • – Share experience;
  • – Take part in internal community events and promotions;
  • – Corporate training programs.
  • You receive a 300-page franchisee guide containing descriptions of all processes, all the necessary documents, and all the details about the operations of your enterprise.

What else?

  • – We’ve already been caught in all the traps and want to help you avoid getting caught in your own. We have tried and tested different techniques thatare now working excellently. We have great practical experience opening our own stores, and we are scaling up a model that is already proving effective.
  • – We have a complete package of documents and instructions on efficient store management. You will get your own copy of this. You’ll also have all the necessary certification.
  • – Special offers on supplies.

First 10 steps to opening a franchise

1. Application

You send your application to, specifying your phone number, city, and a short description of where you want to open one of our stores and why.

2. Call

Your future franchisee manager or the franchisee director then contacts you to discuss general matters with you, and, most importantly, tell you what the main items of expenditure are and what the opening budget depends upon. A document is sent to you containing the main terms and conditions and figures for your city.

3. Table

After the telephone conversation, instructions on how to create your business plan are sent to you by email. This is simply a table, which, once you have filled in your data, enables you to understand whether the economics of yourstore add up in the space of a month, plus it allows you to estimate your annual profit and payback period.

4. Waiting period

If everything is okay, your franchisee manager then helps you to select suitable premises: they give you calculation parameters for both street stores and stores in shopping centers, tell you about our principles for choosing the right location for a successful store, and insure you against potential mistakes. They also tell you about what you should pay attention to when searching for premises and in negotiations with the proprietor. In addition, you get an overview of activities to promote your store.

All this can usually be done over the course of the first conversation, normally 15-30 minutes in length. You get enough preliminary information to align your own expectations with what we forecast for your city and store.

5. Business plan

After this, you need to complete the documents we send you, including providing details about the premises you are considering and other information. Normally, the calculation form is completed in several iterations, between which additional consultation or help with the calculations may be required – if necessary, your franchisee manager will assist with this. The end of this step is an evaluation of specific property options. By this time, it is usually clear that hard work and careful thinking are going to be required, and it is therefore at this stage that the first candidates – who are unprepared to do detailed calculations for their future store – are rejected.

6. Analysis

The next step is analysis of the calculations, and more detailed discussion about potential and outlook. Risks are discussed separately, including the potential for your city (possible turnover), which we evaluate based on average statistics for other cities, plus our own experience. You should understand clearly that your store’s success depends 90% on your actions, in particular successfully choosing premises, implementing processes, recruiting staff and promoting your store. We train everyone, offer direction and are always available to contact, but the work is yours to do.

7. Start of the game

If you have calculated everything properly, recognized all the risks and are comfortable with the picture the figures paint, then it’s time to play. The next steps are as follows:

  • – Signing of the delivery and concession agreements: this is the franchising agreement, the granting of rights to use the brand, first delivery, fixing the terms for future deliveries, and nondisclosure of data from the franchisee guide.
  • – Searching and agreeing on premises – you search, we help you choose.
  • – Receiving the franchisee guide – your own individual copy of the franchisee instructions, a hand thick, is printed for you, describing all the nuances of running our business.

8. Opening your store

  • – When the premises have been selected, we help with a 3D planogram of the shelves and other equipment.
  • – We help with the design of the entrance.
  • – With the printing of promotional materials too (we give you the layouts, you print them).
  • – The first batch of goods is unloaded.
  • – You approve the displays and design.
  • – The website, social network pages and 1C go online.
  • – Official opening and first sales.

9. Questions

Usually prior to opening and during the first few weeks of trading, a multitude of questions arises. We are always available to contact, help you resolve these, and give you advice. Normally, after the first 3-4 games fairs (after stores have been trading for a month), it becomes clear how toiron out your processes and begin operating smoothly.

10. Work

Full-time work is in progress. But once again, if you have any questions, we are always there to help. We’ll give you advice whenever necessary.

Our rewards